Growth drivers include:
o Growth of world population and limits in natural fiber availability
o Increasing GDP per capita
o New higher growth applications for fibers, like in nonwovens
o New fibres (like made with biodegradable polymers) coming into production
One of the key issues for many fiber producers (outside China) has been how to grow and remain profitable in view of the increasing competition from China.
Market growth is increasingly driven not by large-scale commodity segments, but rather others such as functional fibers, customized products (e.g. through coloring or functional additions like flame retardancy), or new technologies like Bico or Trico fibers, etc. This allows for differentiation strategies based on innovation, time to market, and service - and thus the establishment of a competitive advantage versus large-scale Asian commodity producers.
Also, sustainability is potentially working against larger-scale commodity polymers (like standard polyester) favoring new biodegradable polymers or new recycling business models, for example.
Mapping and exploiting such “growth through differentiation” strategies has been the core of my MMF advisory work in the past.